| Experience shows that a poor package mailed to a great list may succeed, while a great package mailed to a poor list will flounder. And yet, the selection of mailing lists is often accomplished haphazardly, with little prior knowledge, testing and research.
You can depend on the expertise and proven success of West Coast Direct Response to determine which group of names represents the strongest possibility of response for each
direct mail package you mail throughout the year, as accomplished through the following segmentation and analysis:
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Segmenting your mailing list according to giving history, including highest gift amount and last gift date, so as to determine appropriate ask amounts, frequency of mailings and assignment of key codes for analysis. |
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Recommendations for prospect mailing lists, list order processing and follow-through to ensure prompt delivery of ordered lists. |
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Maintenance of list exchange records. |
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| Complete response analysis based on assigned key codes, including an
Effectiveness
Report. |
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Please
contact us to request a
detailed proposal for your non-profit organization’s direct mail plan
and campaign. |
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