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Effectiveness
Report |
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Coast Direct Response will provide your
organization with an Effectiveness
Report for each mailing, providing all
of the following information for each
segment of the list, as determined by
assigned key codes on the reply device: |
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Quantity mailed |
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Number of responses. |
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Total income. |
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Cost of appeal. |
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Net income. |
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Cost
to Raise a Dollar (CTRA$). |
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Response percentage. |
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Average gift amount. |
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Cost of each piece mailed. |
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