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Production |
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Scheduling, Printing, and Mailing Your Direct Mail Package |
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| West Coast Direct Response ensures quality, cost-effectiveness, and timely delivery of your organization's direct mail packages by coordinating every aspect of production. |
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Scheduling |
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| As a client of
West Coast Direct Response, your organization receives a customized Direct Mail Plan and Production Calendar: |
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Your Direct Mail Plan is a 12-month outline of direct mail packages scheduled according to budget and seasonal variables, including strategically selected drop dates, list quantities, projected expenses, and most importantly, projected income. |
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Your Production Calendar outlines due dates for copy, graphics, client approval, data and mail drop. |
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Printing |
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| We ensure you the highest standard of print quality in both two- and/or four-color printing of your direct mail package components, including: |
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One-, two-, and/or four-page letters. |
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Reply devices. |
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Buckslips and lift notes. |
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Carrier envelopes (7 ¾”, #10, 6” x 9 ½”, and 9” x 12”). |
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Newsletters. |
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Brochures. |
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Postcards. |
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Customized components. |
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Mailing |
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| For maximum impact upon arrival,
West Coast Direct Response takes special care in how we address, assemble and send your direct mail package, including: |
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Laser and ink-jet personalization of reply device and letter salutation. |
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Handwritten personalizatation or cursive script for some elite mailings. |
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Insertion of package components in the appropriate order inside the carrier envelope so as to ensure maximum impact when the donor opens the letter. |
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Appropriate postage as approved and/or requested by the client, whether it be non-profit or first class, such as 39-cent stamps for some elite mailings. |
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On-time drop dates so as to ensure delivery in the donor’s mailbox on the strategically selected drop date, especially critical to the success of holiday, year-end and emergency appeals. |
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Please
contact us to request a
detailed proposal for your non-profit organization’s direct mail plan
and campaign. |
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